Good Food News - "Nude" Food in New Zealand
A chain of grocery stores in New Zealand has gone package-free in the produce section, and sales of their fresh vegetables and fruit went up by 300%!
By removing the plastic wrapping and foam trays, and selling the produce “nude”, a customer's interaction with the food is enhanced because the produce feels, looks, and smells fresh, which in turn compels them to buy more.
Farmers and suppliers can take that customer feedback and reduces the plastics they use, as they're the ones who usually dictate the packaging. “Nude” food is better for sales, better for diets, and better for the planet!